Fjällräven (Swedish pronunciation: [²fjɛlːˌrɛːvɛn], Swedish for "the Arctic fox") is a Swedish company specialising in outdoor equipment—mostly clothing and rucksacks. It was founded in 1960 by Åke Nordin (1936–2013). Since 2014 Fjallraven has been a subsidiary of Fenix Outdoor International AG which is listed on the NasdaqOMX Stockholm. The group also includes the Tierra, Primus, Hanwag, Brunton and Royal Robbins brands. The CEO of Fenix as of March 2018 is Martin Nordin, the oldest son of Åke Nordin. The company went public in 1983 with a OTC listing in Stockholm.
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