Fjällräven (Swedish pronunciation: [²fjɛlːˌrɛːvɛn], Swedish for "The Arctic fox") is a Swedish company specialising in outdoor equipment—mostly costly clothing and backpacks. It was founded in 1960 by Åke Nordin (1936–2013). The company went public in 1983 with a over-the-counter listing in Stockholm.Since 2014, Fjällräven has been a subsidiary of Fenix Outdoor International AG which is listed on the Stockholm Stock Exchange. The group also includes the Tierra, Primus, Hanwag, Brunton, and Royal Robbins brands. The CEO of Fenix as of March 2018 is Martin Nordin, the oldest son of Åke Nordin.
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