The Walt Disney Company
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate that is headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16, 1923, by brothers Walt Disney and Roy Disney as Disney Brothers Studio; it also operated under the names Walt Disney Studio and Walt Disney Productions before changing its name to The Walt Disney Company in 1986. Early in its existence, the company established itself as a leader in the animation industry, with the creation of the widely popular character Mickey Mouse, who first appeared in Steamboat Willie, which used synchronized sound, to become the first post-produced sound cartoon. The character would go on to become the company's mascot and corporate icon.
After becoming a major success by the early 1940s, the company diversified into live-action films, television, and theme parks in the 1950s. Following Walt Disney's death in 1966, the company's profits, especially in the animation division, began to decline.
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