Rolex SA () is a Swiss luxury watchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.
Forbes ranked Rolex 64th on its 2016 list of the world's most powerful global brands. Rolex is the largest single high end watch brand.The company is owned by the Hans Wilsdorf Foundation, a private family trust.
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